Online Casino Journal News

UK to start new crackdown over online casino ads

November 21

More online casino news is coming out of the UK this week. Now, online casino companies are facing a UK government crackdown regarding the UK's stringent advertising and marketing laws.

Culture Secretary Tessa Jowell now has a plan in effect to put a halt to online casino companies advertising free entry to online casino tournaments or from advertising the value of prizes won from online casinos.

As it stands, UK laws permit online casinos to market their brands but disallow them from offering inducements to gamble online.

Jowell also said advertisements in papers, on London Underground platforms and on taxis had violated these laws.

Unlike land casinos, several online casino companies are based offshore and are not subject to the laws.

But, Jowell said she is planning to target the advertisers and publishers in the UK who work with them.

News of the anticipated action comes at a sensitive time for online casino companies, with concern over the prospects for growth in the industry denting confidence among some of their investors.

We will keep you posted as to any new developments in this interesting situation in the UK.